On February 13, flower shop drives reached their highest point, though that’s not to say there weren’t a fair share of procrastinators on the big day itself, February 14, rushing over to the florist with fingers crossed that there would be more than a wilted bouquet of blue carnations left in stock. Our data reveals that last year, Waze navigations to flower shops jumped on February 12 – which may point to wazers browsing and selecting blooms for later delivery, doing some comparison shopping, or just getting ahead of the game for the best selection. But gone are the days where this day was just for lovers: many parents love to treat their kids (and buy gifts for their classmates, and teachers…) and some enjoy sharing a sweet treat or gift with co-workers, parents, besties.and, of course, pets (do they make chocolate catnip? Luxury dog bones?). According to a 2016 National Retail Federation survey, 54.8% of respondents planned to celebrate Valentine’s Day, and spent an average of $146.84 on flowers, jewelry, candy, clothing, and other gifts. Many folks are eager to splurge on their loved ones and friends (gal-entines day, anyone?) this time of year. Though matters of the heart are often unpredictable, that doesn’t mean we can’t shed a little light this Valentine’s Day.on how our Wazers like to celebrate (or, perhaps, avoid) V-Day.
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